24 Aug 2012


There's a new TV channel in Britain called 4seven. The idea is (surprisingly) not 24/7, but that Channel 4 in the UK will re-show the most "talked about" shows in the last seven days.

I stumbled across it because of Creative Review's article on their new ident design. I'm always impressed with Channel 4's ident design and this one doesn't disappoint.

I wonder whether this TV channel concept will work. I feel like watching TV nowadays is more about live events than reviewing what is popular. Is this applying the CNN/ESPN style repeat-repeat-repeat format to regular TV?

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